How much are you worth? Well as a placement team you would expect them to be working on the odds and ends that need tying up. Not where we are, we’re getting big Blackberry Storm launch kit and instore, and Visa, which is where my point gets me to.
We did lots of work for a new Visa promotion, not realising it was a pitch process. We reckon we did about 50% of the creative output on the brief. Then found out we had won a £2m account! So that would make us worth £0.5m each, or CR.AP is now worth £1m. I’ll add to this total if, or when we win more pitch business.
So... How much are you worth?