Saturday Night tv is advertisers dream, especially when the Britain's Got Talent final peaked with 19.2m viewers on ITV1.
An average of 15m viewers and a 69.1% share of the 6.45-8.30pm audience tuned in to ITV1 while the results show was watched by an average of 17.3m and a 67.4% share of the 9.30-10pm audience.
Apparently analysts predict that ITV raked in more than £30m in advertising revenue.
While ITV1's coverage of Chelsea's 2-1 win against Everton in the FA Cup final at Wembley attracted 3.6m viewers and a 39.2% share of the 1-5.30pm audience.
Madness. One simple show with an even simpler format, Simon, this is why we love to hate you.