Toshiba Space Chair Project

Love love love this. Beautifully simple, beautifully shot (obviously) and a great way to showcase high definition.
I'd love to know how many hours of footage they had to stare at to make this ad. What a great job that would have been.

The chair was lifted to 98,268 feet and took 83 minutes to get there. The custom made chair, made from biodegradable balsa wood, was fitted with a helium balloon and a Toshiba IK-HR1S compact camera to film the action. When the balloon burst it took just 24 minutes to fall back to earth.

The best half day shoot ever then.

Here's the making of: