Little Children in the City

I saw this:

And immediately, thought of this by Slinkachu:

There's even a book, which I knew of before the blog.

Now I'm all for copying if it's either staying true to the style or making something better. That's normally my excuse for showing a YouTube clip in a presentation. But for me, the ad doesn't do enough. There's no charm there. It's a sensitive subject I know, but the style doesn't lend its self to being depressing or grungy. It's almost cute. Not exactly what I think it needs. Just me?