Justin Bieber gets his own URL shortener

The Justin Bieber phenomenon continues. He's now got his very own URL shortener. I'm sure Bieber.ly will soon sweep the world was his infectious mop top of mini links. And, I reckon Google might get tired of ranking anything other than Bieber and Gaga soon.
I wonder if it does real time stats?

And, I've found the creators. Can't decide if I should say well done or not.