YouTube's Nonprofit Program

One thing I noticed today is that YouTube have a Nonprofit Program. If you look carefully under this video, you'll notice that there's a "donate to this organisation" button.  
I like this idea. So I did a bit more digging and found that it's not just your usual "save this and that" or "the fight against doing something bad" that are using it. Companies like the Anaheim Ballet are taking advantage of this donation box too.
You can find out more about YouTube's donation scheme here.