So heres the thing, it meant to be huge in America, but the first 1 in the UK is always the hardest, Ash organised it and invited teams from between 3-6 to enter a competition.
You have 1 hour to crack a brief, yes 1 hour! Now to me, it can take me an hour to realise what I have to get out of this, but nevertheless we, a team of 2 placements and a work experience account handler took on London’s experienced and new talent.
The digital brief had the likes of Napier, VCCP and DLKW trying to crack it. A volunteering effort that reached out either to tackle obesity, youth crime or intergenerational dialogue.
We spent 45 minutes looking at youth crime with basically the same first idea as everyone else, lets get them to take part activities and to steal a phrase ‘make love not war’.
Though on the cusp of the buzzer our idea changed. Obesity and youth, and their favourite pastime, mobile phones. A step-o-meter built into their phone that would reward them with free minutes and texts as they walked.
Simple in its simplest form, so it won Hayley (Wunderman), Dani and Paul (Proximity) and Chris and I (The Redbrickroad) the title and lots of bubbley.
Great night, would do it again, cheers Ash