Diet Water

A friend alerted me while she was watching Titanic earlier. Channel 5 apparently. But she one of these adverts for Skinny Water.

Brilliant stuff. Water with small calories. Little tiny ones. A low calorie water is, well, a joke. As proof of this even we created a fake "Diet Water" last September. Weiden's saw it, so did Albion, VCCP and Leos. But the gist of the ad is written below.

It was a sarcastic take at all dieters for trying too hard. Unfortunately someone else tried even harder, and actually made it.

Proof here.