Domino's 555 Blippar Ad

Hot on the heels of the TV ad, we've ventured into the world of AR with our first Blippar ad.
The six sheet allows you to find your nearest store, view all your local offers, join the Facebook Page and even order your pizza there and then! Oh, and you can salivate over it too.

I've also attached the poster so you can try it out from the comfort of your desk. Just download the app for free and get scanning. Nom, nom, nom.

Domino's 555 TV

At the end of last year, we went on our first TV shot for Big, which was my third and Ed's first. And it was a pretty big one; Domino's' January campaign.

Filmed over a cold and wet couple of days at the beginning of December in Palmer's Green, North London we roped in the amazing Matt Losasso to direct our ad 'Do save' to publicise the range of deals they've got this month.

The 30 second ad officially aired last night and there are two 10 second offer ads to spot too. And if you suddenly get the urge to order Domino's, blame Ed and I for doing our job.



And here are just a few behind the scenes snaps of the shoot.

Also, you can even follow the delivery guy on Twitter. As far as I'm aware, he'd never delivered a pizza before but he's a natural if I do say so myself.

BBC QR Code

Last night I saw a QR code on TV. But not a little one added on to an ad that gave you 0.5 seconds to grab your phone, find your QR reader and then load and scan before it's disappeared. This QR code was given warning.

As the end credits rolled, the VO told me to get out my phone and get ready for a QR code. What appeared next was something I wasn't expecting. A full screen one.

As these pictures show, the QR code doesn't move. But the image inside does. It was selling a new program on the BBC. I'd love to tell you what it was for, but I can't scan the code and I was too intrigued by the image to actually listen to what the VO was on about.

It's an interesting concept, but I'm not sure it'll take off.

Mudd is Black or White

Press play:


Skip to about three and a half minutes in.

Now press play on the adverts below.



Hmm. Recognise that? Yeah, thought so.

Bale out The Sun

Anyone remember this?


Well now it's turned into this, created by WCRS&co:


Its saving grace? They actually asked the original artist Richard Swarbrick and his studio to produce it.

I must admit, it's a lovely animation style. But creatively, does it not seem a really easy way out? It's almost a carbon copy.

The Wanted Ads Promo

Comedy entrance of the year goes to Ben for the genius at the end. Paul on the other hand needs to work on his sad face. But his three-legged dog gets my vote. A nice X Factor pisstake from the wanted ads. It just needs phone numbers on the end.

M&S Advertising Sells

I love this ad. Why? Because it takes the piss out of every supermarket chef that says making great dinners is quick, easy and simple.

Not only do they make the food look great, they also make the recipe so complicated that I 'have' to buy the ravioli from M&S, instead of making it myself.

When will I go to the effort of buying semolina, nutmeg or parmesan? Or wait long enough for the dough to rise? And I really can't gently roll the pasta, set out the fillings and carefully seal. *

Sometimes you just have to realise that pre-made stuff is easier. And this ad does just that.




* I can actually cook some things though - beans on toast, spaghetti hoops... things like that.

Cadbury's 'Charity Shop'

I really like Cadbury's new advert 'Charity Shop'… but not for the idea, that's obvious - it's about the enjoyment. I love it's production instead.

Why? Because this ad has quirky little touches hidden everywhere. They've not opted to do any blue screen malarky and remove people's heads and arms from the clothes. Oh no, instead they've made each outfit massive. And hidden people inside them.

Shots like the one below show this off well. It's like a person zipped into a sleeping bag and told to crawl across the floor. A great bit of added humour.

This approach also means the scale of the shoot is actually huge. You can see two sets of feet inside the jacket, which puts into perspective the height of the drawers. They're huge. Even if they're kids bouncing around underneath.

The jacket was also built to be versatile. Not only can you get two people inside the chest of the jacket. But also one person in each sleeve!

It's these things that make the ad more likeable. They didn't cheat the production. They had fun shooting the ad. And it's nice to watch. So isn't that a win-win campaign idea then?

Nice one Fallon.

Day V Lately

Now everyone can find Day V Lately's track. And they don't even have to use Yell to find it. It's on iTunes (in the charts), YouTube and there's even a 10 minute remix on SoundCloud.




And I found out J R Hartley's book is worth a few quid too. But I did all that without using Yell, is that a good or a bad thing?

St. John Ambulance film

Love this. It only works once before it becomes an online video, but I think that's the point. Great idea from BBH.

Merton and T-Mobile

Anyone remember Merton off the Chatroulette improv videos? Of course you do. Well, now he's been paid by T-Mobile to continue his improv-ness and sing to people arriving into Gatwick Airport's South Terminal.

At 1:39 mins it could be a lot longer, and sadly a lot funnier. I don't think this has quite captured the best of Merton. Whether that was due to the people coming through the arrivals gate or some form of client censorship, I don't know. But what I can say is it's still on brand and would brighten up anyone's day after a long flight. It was also filmed yesterday and on the web today. Talk about life's for sharing (fast).

Denim Diapers

What the... how have I never seen this?

Nice use of the word "chhhhic" instead of "shit" too.

Early Learning Centre Ad

It's been out three weeks apparently, which means I'm behind the times. But I sure this ad for the Early Learning Centre over the weekend and thought it was lovely. Yes, I said the word lovely.

Perfect target audience, very apt humour, and it reminds me of so many things. Yet, it's still found a little gap in the market to spread its light hearted goodness on. Enjoy.

T-Mobile Heathrow Flashmob

I must be going up in the world, I've been sent a sneak preview of T-Mobile's latest TV advert before it airs in full on Friday.

This time the 'Life's For Sharing' flashmob lays siege to Heathrow's Terminal 5 arrivals gate. And, it claims 600 people turned up to sing and dance to the passengers as they pass through. In the sneak preview, it shows numerous clips of the waiting crowd performing different songs, which is different to the previous flashmob TV ads. Whether or not they pick a specific one as the lead remains unclear but being a full three minutes long, it'll be epic either way.

Here's a few tasters:

But that's not all. What I think is a bigger idea is that this is;

'the world’s first ad to premiere across the entire ad break simultaneously on more than 80 digital and terrestrial commercial TV channels.'

I'd love to see a video of someone flicking channels at this very minute. (I'm not near a TV then so someone please do this. Hint, hint). How cool would that be? You won't be able to escape the same advert for whole ad break. Meaning that it'll be watched by nearly 10 million people across the UK and reach more than 2 million households. And, what the press release forgot to mention, cost a bloomin' fortune.

So to see a bit of history, tune in to pretty much any TV channel at 10.15pm on Friday 29th October.

Oh, and kudos to Saatchi&Saatchi for filming, editing and broadcasting it in under 36 hours. Not many places can do that.

Talking Billboard

Here's a lovely piece of outdoor advertising by Elvis. What's weird is that it went live on March 11th 2009 and yet the video has just appeared on October 5th 2010. A quick Google search reveals very few hits came up for this great little idea when it was launched. But, more than a year and a half on, I'll give it a plug too. Sit back and enjoy the wonders of the talking billboard.



Hat tip to Keith for the find.

Check-in with Cheryl Cole

No, we're not doing the dirty in a hotel room like Ashley. I'm talking about checking-in with Facebook Places.

With the launch of Cheryl Cole's latest single 'Promise This', MediaCom and Polydor have decided to promote it using an outdoor campaign with a difference. Fans have the chance to win two free tickets (plus travel and hotel) to one of her X Factor shows simply by checking into one of her billboards.

To win these tickets, you then have to head over to her Facebook Page and click on the poster challenge. Like everything else at the minute, you have to 'like' her page first, which is a tad annoying!

From here, you click the entry button that takes you to another page, where they steal all your data, agree to them sending you emails and post on my wall. Oh yay.

And, then you get to the competition page, which didn't work for me. Partly because I hadn't checked in on her lovely billboard. It then told me to politely go find one.

This is the first advertising stunt that I've seen that uses Facebook Places. I guess it helps when you can tap into 2,699,441 fans to do a trial run for the next batch of advertisers. A good starter for ten on the old Facebook Places advertising bandwagon.

Metro's Win the Cover

The Metro are giving readers the chance to design the front cover of their newspaper. They're asking you to submit whatever you like to winthecover.co.uk and if selected, you could have your message in front of 3.5 million reader's eyes.

They're suggestions include marriage proposals, your own works of art, new invention ideas, pranks, requests for help and getting something off your chest. All they ask is that you don't put any contact details on it. And, to enter by 3rd November 2010 at 23.59.

With links, websites or email addresses not allowed, that screws up most of my ideas. I guess I'll have to think a bit harder.

Hang on, "Peel signs for United in £100m deal". I could write my own article. Hmm...

Submerge Mr Phoenix with Skittles on Facebook

Skittles have trapped a man, by the name of Mr. Phoenix, in a perspex box on 82 Dean Street in London for 24 hours. During this time, they plan to drop thousands of Skittles on him every 15 minutes. Every time you refresh the page, you add 40 Skittles to the impending downfall.

To see this happening live, there's a stream on the Skittles Facebook Page. The commentator, who's filling every 15 minute interval, has a really dry sense of humour, which is quite therapeutic and unobtrusive. I for one can't wait until he's using some form of tube to breathe with. Is that ever so slightly evil?

When the countdown in nearly you can always seen a large crowd gathering in the reflection. But as soon as it's over. Off they go again. Nice bit of online/offline engagement. Especially when it's essentially a coloured sweet. 

Created, me thinks, by TBWA\London. (Seen as it's in their office window).

More Skittles filled tank pics to follow later.

Same concept, same airtime.

Oh no. This can only be described as everyone's worst nightmare. A BBH and Mother London face-off. Two different clients. Same idea. And both aired for the first time during X-Factor.

The ads in question are Yeo Valley and Ikea. Both go for a little rap number to tie in with the media buy. The first one to appear on TV was the two minutes long Yeo Valley one, and was pretty funny. The second was only a minute long. The trouble is though, when it first started to air I went, it's another Yeo Valley ad. Then went... oh wait, hang on. No it's not.

I really feel for the creatives that made these two ads. Neither would've had any idea there was something similar being thought up just a few miles away. And now, their idea will always be remembered as the copycat ads.





However, the real question here is, which one do you think is better?

Get yourself on a London Tube poster

Ever thought you could write about food? The Canteen in London want you to prove it. They're making a tube poster full of everyone's tweets to advertise how yummy their food is.

Simply tweet your scrummiest copy to @CanteenLondon to hopefully get yours included.

But don't worry, if you don't have Twitter, they're also doing in on Facebook. Just jump on to their page and comment on their status.

So, start thinking and get tweeting. Sweet. With a cherry on top, of course.