Check-in with Cheryl Cole

No, we're not doing the dirty in a hotel room like Ashley. I'm talking about checking-in with Facebook Places.

With the launch of Cheryl Cole's latest single 'Promise This', MediaCom and Polydor have decided to promote it using an outdoor campaign with a difference. Fans have the chance to win two free tickets (plus travel and hotel) to one of her X Factor shows simply by checking into one of her billboards.

To win these tickets, you then have to head over to her Facebook Page and click on the poster challenge. Like everything else at the minute, you have to 'like' her page first, which is a tad annoying!

From here, you click the entry button that takes you to another page, where they steal all your data, agree to them sending you emails and post on my wall. Oh yay.

And, then you get to the competition page, which didn't work for me. Partly because I hadn't checked in on her lovely billboard. It then told me to politely go find one.

This is the first advertising stunt that I've seen that uses Facebook Places. I guess it helps when you can tap into 2,699,441 fans to do a trial run for the next batch of advertisers. A good starter for ten on the old Facebook Places advertising bandwagon.