To see this happening live, there's a stream on the Skittles Facebook Page. The commentator, who's filling every 15 minute interval, has a really dry sense of humour, which is quite therapeutic and unobtrusive. I for one can't wait until he's using some form of tube to breathe with. Is that ever so slightly evil?
When the countdown in nearly you can always seen a large crowd gathering in the reflection. But as soon as it's over. Off they go again. Nice bit of online/offline engagement. Especially when it's essentially a coloured sweet.
Created, me thinks, by TBWA\London. (Seen as it's in their office window).