Last night I saw a QR code on TV. But not a little one added on to an ad that gave you 0.5 seconds to grab your phone, find your QR reader and then load and scan before it's disappeared. This QR code was given warning.

As the end credits rolled, the VO told me to get out my phone and get ready for a QR code. What appeared next was something I wasn't expecting. A full screen one.

As these pictures show, the QR code doesn't move. But the image inside does. It was selling a new program on the BBC. I'd love to tell you what it was for, but I can't scan the code and I was too intrigued by the image to actually listen to what the VO was on about.
It's an interesting concept, but I'm not sure it'll take off.