M&S Advertising Sells

I love this ad. Why? Because it takes the piss out of every supermarket chef that says making great dinners is quick, easy and simple.

Not only do they make the food look great, they also make the recipe so complicated that I 'have' to buy the ravioli from M&S, instead of making it myself.

When will I go to the effort of buying semolina, nutmeg or parmesan? Or wait long enough for the dough to rise? And I really can't gently roll the pasta, set out the fillings and carefully seal. *

Sometimes you just have to realise that pre-made stuff is easier. And this ad does just that.

* I can actually cook some things though - beans on toast, spaghetti hoops... things like that.