Their website one frame of fame.com asks:
We need a little help from you and your webcam to finish off the music video
for our new single ‘More is Less’.
Basically the band members give you a shape to recreate, you take a picture via your webcam and then you'll get your one frame of fame in their new music video. I must say so far the video is looking looking quite cool. But I implore you to at worst click to 2 mins 30secs in, by far the best choreographed bit.