Paddy Power Hollywood Sign

Paddy Power have gone into the record books with the world's largest advertising sign. So large in fact that it's bigger than the Hollywood sign. Now that's something in itself! It's 50 feet high and 270 feet wide and sits on Cleeve Hill overlooking Cheltenham Racecourse.

Apparently Paddy Power commissioned it because "there's more drama in Cheltenham than the whole of Hollywood combined". Well, I guess that's a good enough reason for me.

Having stumbled around for pictures etc, I've discovered their Facebook Fan Page with a few beauties on.

And, they're also running a competition with the best picture of the sign winning a £100 free bet.

Nothing like a bit of free PR is there?

Update:

A little video to accompany the stunt.