When Nestle get Social Networking wrong but still succeeds

Nestle on Friday caused a huge stir amongst their Facebook Fans by writing this lovely status:

Nestle - To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic - they will be deleted.

Oops. What followed was more than 200 posts from consumers that wanted their two cents worth. Twitter went nuts. The Nestle share price dropped.

And I documented all the pain via a downloadable pdf of all the comments.

But how bad was it really for them?

Nestle's hits went through the roof, Google now hundreds of Nestle posts on it's search and all for a few bad words to start with.

Their Facebook group grew by more than 3,000 members to over 93,000 and to be honest, an angry admin deflected the news away from the Greenpeace argument of Nestle using Palm Oil.

And, don't worry it won't stop me buying any Nestle product.

So they didn't do that badly after all... did they?