ScotRail Ads

After surviving a pitch, research, development and then some more research, our ScotRail campaign finally went live a couple of weeks ago (throughout Scotland). Now that all the press has run, I thought I'd share it on here.

This leisure campaign centered around showing off all the discount tickets available on their train services. That you're better off on the train. And, because the First Group run buses and trains, they wanted a campaign that screamed train at the customer.

So this is what we came up with.

For the Advance Single ticket. 

For the Kids Go Free ticket:

For Off-Peak Day Returns:

And for GroupSave (and Friends Fare):

There's also radio, DM, a billboard (which I'll post ASAP) and lots of online work, including the microsite.

You can also find more work on our Facebook Group (feel free to join). Cheers.