That's what the council in Redcar, Teesside, have done. They're hoping that by turning the real estate to 'unreal' estate they can attract desperately-needed business investment to an area devastated by the recession.
So now alongside genuine stores, there's a virtual restaurant, bookshop, gift shop and two fashion stores. This is part of an £80million regeneration plan, that's "attracted plenty of interest" and given people "a flavour of the kind of businesses which could be set up."
Here's all the pics I could find.
Casually throw a panda in there.
And even a house.