Showing posts with label Andy and Ed. Show all posts
Showing posts with label Andy and Ed. Show all posts
Fresh Awards
Hurrah! I'm up for an award. Domigoals, which I did at my last agency, has been nominated in the 'Freshest App' category. Here's the low down of how/why it got nominated.
I'll find out on 4th October if it's won.
Domigoals
For those that aren't aware, on Friday, Domino's launched my final project with Ed at Big. It's an app called Domigoals.
It's a very simple idea, every time someone, anyone, scores a goal this summer there are 1000 opportunities to win a discount of your next order. It's literally fastest finger first.
If someone scores once, it's £5 off. The same player score twice, £10. And if they grab a hat-trick you get a £20 voucher. It looks a bit like this:
If someone scores once, it's £5 off. The same player score twice, £10. And if they grab a hat-trick you get a £20 voucher. It looks a bit like this:
Domino's 555 Blippar Ad
Hot on the heels of the TV ad, we've ventured into the world of AR with our first Blippar ad.
The six sheet allows you to find your nearest store, view all your local offers, join the Facebook Page and even order your pizza there and then! Oh, and you can salivate over it too.
I've also attached the poster so you can try it out from the comfort of your desk. Just download the app for free and get scanning. Nom, nom, nom.
The six sheet allows you to find your nearest store, view all your local offers, join the Facebook Page and even order your pizza there and then! Oh, and you can salivate over it too.
Domino's 555 TV
At the end of last year, we went on our first TV shot for Big, which was my third and Ed's first. And it was a pretty big one; Domino's' January campaign.
Filmed over a cold and wet couple of days at the beginning of December in Palmer's Green, North London we roped in the amazing Matt Losasso to direct our ad 'Do save' to publicise the range of deals they've got this month.
The 30 second ad officially aired last night and there are two 10 second offer ads to spot too. And if you suddenly get the urge to order Domino's, blame Ed and I for doing our job.
And here are just a few behind the scenes snaps of the shoot.
Also, you can even follow the delivery guy on Twitter. As far as I'm aware, he'd never delivered a pizza before but he's a natural if I do say so myself.
Filmed over a cold and wet couple of days at the beginning of December in Palmer's Green, North London we roped in the amazing Matt Losasso to direct our ad 'Do save' to publicise the range of deals they've got this month.
The 30 second ad officially aired last night and there are two 10 second offer ads to spot too. And if you suddenly get the urge to order Domino's, blame Ed and I for doing our job.
And here are just a few behind the scenes snaps of the shoot.
Opportunities
I don't usually post poetic meaningful rambles these days, so I thought I'd throw one your way. One about opportunities for grads.
Now I'd like to say I know everything. But even I know I don't. But I have enough hands in enough pies to be able to see things that from all sorts of angles.
1. Free publicity
There are plenty of ways to publicise yourself. For instance Bjorn and Sophie created 'Keep Aaron Cutting'. And Lewis and Alex got their website in the Metro, and you can too. I could reel off plenty more, but I'll let you do the leg work with links. But think of how to get publicity in Campaign, The Drum, Creative Review or the press. There are plenty of ways to go the extra mile for yourself. Find one. And then go nuts.
2. Networking
It's so easy. Yet so easily underestimated. Tweet people in your industry. Email others. Comment on blogs. Send round cool stuff. If you sound interesting, people will want to meet you. The worst thing you can do is overlook social networks, including LinkedIn.
You'll get loads of opportunities through networking. They might pass your folio on to people higher up, take you for drinks to meet other creative folk and getting book crits is easier too. The YCC have a 'Friends Of' section that also has plenty of names and emails on. Use it. That's what it's there for.
3. Reply to emails and quickly
Recently there was an opportunity I was in charge of. There was a call for submissions and then a change in plan. I emailed the 30 or so student teams that had already applied to tell them of the change in plans. And I needed a reply ASAP from them to confirm they were still interested. I got only 18 replies. And then 4 more after the deadline had passed, which meant they weren't considered. So 12 teams lost out on a fantastic opportunity purely on not reading / replying to an email.
4. Not being a knob
There are certain people that get a reputation for certain things. I'd like to think I can have an opinion and express this online without slagging off people. Others on the other hand, can't.
If you're a student / grad and are looking for work, the last thing you need to do is make enemies. The internet is actually a very small place. And word travels fast. Be careful what you say. If people ask others for opinions and they remember you for the wrong reasons, you're stuffed.
5. Not sitting on your arse waiting for 'something to come along'
If you've not got a placement / job yet, it's because you've not been looking hard enough. I run Ad Job Wall because there are lots of jobs out there that you guys should know about. But there are many more I don't put out there. Because I'm not going to them and pestering them. Go visit agencies, have book crits, do stuff that doesn't involve waiting for something to be handed to you on a plate.
6. Going where the work is
Now I'd like to say I know everything. But even I know I don't. But I have enough hands in enough pies to be able to see things that from all sorts of angles.
1. Free publicity
There are plenty of ways to publicise yourself. For instance Bjorn and Sophie created 'Keep Aaron Cutting'. And Lewis and Alex got their website in the Metro, and you can too. I could reel off plenty more, but I'll let you do the leg work with links. But think of how to get publicity in Campaign, The Drum, Creative Review or the press. There are plenty of ways to go the extra mile for yourself. Find one. And then go nuts.
It's so easy. Yet so easily underestimated. Tweet people in your industry. Email others. Comment on blogs. Send round cool stuff. If you sound interesting, people will want to meet you. The worst thing you can do is overlook social networks, including LinkedIn.
3. Reply to emails and quickly
Recently there was an opportunity I was in charge of. There was a call for submissions and then a change in plan. I emailed the 30 or so student teams that had already applied to tell them of the change in plans. And I needed a reply ASAP from them to confirm they were still interested. I got only 18 replies. And then 4 more after the deadline had passed, which meant they weren't considered. So 12 teams lost out on a fantastic opportunity purely on not reading / replying to an email.
4. Not being a knob
There are certain people that get a reputation for certain things. I'd like to think I can have an opinion and express this online without slagging off people. Others on the other hand, can't.
5. Not sitting on your arse waiting for 'something to come along'
If you've not got a placement / job yet, it's because you've not been looking hard enough. I run Ad Job Wall because there are lots of jobs out there that you guys should know about. But there are many more I don't put out there. Because I'm not going to them and pestering them. Go visit agencies, have book crits, do stuff that doesn't involve waiting for something to be handed to you on a plate.
6. Going where the work is
I've done this twice. And I know half the fun is going to a random city and trying something new. I started in London, went to Edinburgh because of point 5. Had far too much fun for two years. Headed back to London. Spent six months there and now I'm in Leicester.
I love seeing places and experiencing new things. And with no reason to stay in one place, I can make the most of great opportunities elsewhere. So what if there's a job in Newcastle or Birmingham? If it's your perfect role, go. Permanent doesn't mean a life sentence. Learn and, in time, move on. Follow your head, not your heart.
7. Take a step back
Think, is this really want you want? You don't have to find your dream job first time. In fact, it's probably impossible. But there are plenty of jobs out there that do similar roles but in different areas. I found a mate a PR role because journalism is having a tough time. Granted it's not 'the same' but it's close enough. It won't do her prospects or CV any harm. Whereas being on the dole or working in McDonalds could.
And finally, our new agency in Leicester, BIG Communications, is looking for a junior digital designer and an account exec. Drop me an email if you're interested. I've even just presented two opportunities to you just for simply by reading my blog. I'll say no more.
And finally, our new agency in Leicester, BIG Communications, is looking for a junior digital designer and an account exec. Drop me an email if you're interested. I've even just presented two opportunities to you just for simply by reading my blog. I'll say no more.
BIG News
Ed and I have been hired, again. And we were offered something we felt we couldn't turn down.
After freelancing in London for the last few months, we've taken a permanent role. But not in London. Instead, we're off to Leicester and BIG Communications.
What?!
Yeah I know right.
Who?
They're called BIG Communications. They're in Leicester, which is a city (honest). It's an hour north on the train from London - so I'm not going a million miles away. And they've got some cool clients, won lots of awesome awards and have lots of in house departments that we can make the most of.
Why?
It's an opportunity that we weren't expecting to get. A role where we're hopefully not on the bottom rung, and one where we can work on all their major clients from top to bottom - including TV. The likes of Dominos, WKD and Tuborg sound like a student's wet dream. And there are plenty of smaller brands that we hope to get our teeth in to.
They're also being very considerate around all the other commitments we have in London, showing they're interested in us, not just with filling a job vacancy. And that's the exciting bit.
When?
We're starting on the 15th August, which is a week on Monday. Although we've known about it for a week or two, we wanted to wait until we had the contracts signed before saying anything. Whoop whoop!
After freelancing in London for the last few months, we've taken a permanent role. But not in London. Instead, we're off to Leicester and BIG Communications.
What?!
Yeah I know right.
They're called BIG Communications. They're in Leicester, which is a city (honest). It's an hour north on the train from London - so I'm not going a million miles away. And they've got some cool clients, won lots of awesome awards and have lots of in house departments that we can make the most of.
Why?
It's an opportunity that we weren't expecting to get. A role where we're hopefully not on the bottom rung, and one where we can work on all their major clients from top to bottom - including TV. The likes of Dominos, WKD and Tuborg sound like a student's wet dream. And there are plenty of smaller brands that we hope to get our teeth in to.
They're also being very considerate around all the other commitments we have in London, showing they're interested in us, not just with filling a job vacancy. And that's the exciting bit.
When?
We're starting on the 15th August, which is a week on Monday. Although we've known about it for a week or two, we wanted to wait until we had the contracts signed before saying anything. Whoop whoop!
The Eyesight App
On Friday, I posted a new piece of work that Ed and I had created - the Specsavers Eyesight App.
In essence, the concept would emulate your prescription of your glasses. Using an app and the camera, you can look through your smartphone and see what you'd normally see while wearing glasses, but without them.
I popped this on Twitter and it got a very good response from a lot of you. And many said it should be made, or at least pitched to Specsavers. We were going to approach them, but then I received one tweet from a certain optical brand.
This, I must admit, was very exciting. A few emails back and forth and we'd arranged a conference call for Monday to talk more about our idea, which also had a quick facelift in preparation.
Monday happened. And went VERY well. We're off to Nottingham (hopefully next week) to meet them in person and discuss more. We've already asked an optometrist and a few devs to work out more of the technical specs, so hopefully it might just get off the concept table. Here's hoping all goes well and there's more to come from it. Keep your eyes peeled in the very near future.
New Folio Site
Today Ed and I launched our joint portfolio site: digitalcreativeteam.com
Yes, believe it or not, no one has even thought about buying a fairly obvious URL. We've even got our SEO in mind - we're always thinking digitally you see...
As with every folio site, it's a work in progress. But we've got plenty of stuff in the pipeline so keep your eyes peeled for some even newer stuff in the next week. So feel free to have a flick through our stuff. And, if you like what you see, drop us an email.
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