T-Mobile Freeze Frenzy

Finally someone has stolen this idea! We used used it for House of Fraser as book work but T-mobile have now used this idea so clearly it was half decent.

Taking a whole ad break is starting to become a common occurrence, but if it is something like this or Honda's skydiving advert I would say keep them coming. Like how they utilised Liverpool Street Station as it has plenty of vantage points to watch the mayhem unfold.