Sergei the Meerkat

Sergei is being born today! I can't wait. Who you ask?!? Well he's  'head of IT' at, will star alongside Aleksandr in a TV ad tonight.

According to, since the meerkat activity, the number of quotes requested on the site has risen by 80%. That's and I quote CR on this one (Geordie accent required) amaaazing. That really shows if done well, cute animals can sell anything in the right context.

Hitwise research also shows that since the campaign's launch, hits on the website have increased, giving it the sixth-biggest share in the price-comparison sector. Bravo.