The BBC advertising...

Should this be allowed?

This week there's been quite a few adverts for the BBC on Spotify and online (via Google Adwords). They're trying to get people to head over to the Radio 1 website to watch the highlights of Radio 1's Big Weekend in Bangor.

Now I'm all for having great content like this and for the Beeb to putting it out there. But, when BBC are renowned for not 'making ads' as such, I feel less attracted to them.

Granted I know they sell their programs, but they do it via only the BBC networks and not using outside mediums. It just feels weird to me. Even if they don't spend my license fee (thanks Ed) on creating these, a non-ad network making ads to drive you there seems a new and slightly odd move.

Have people stopped going on BBC sites anymore?