Having watched England vs Mexico on Monday night I saw a great idea at Wembley I wanted to find out about more about it.
So what was it? 90,000 t-shirts that looked like this
And the idea: A t-shirt on every one of Wembley's seats to create two huge St George Cross's, lasting not just the 90 seconds of 'God Save the Queen' but the entire 90 minutes of the game.
I absolutely loved the idea created by an initiative called 'Raise The Flag". Here's just a couple of pictures, but you can find the whole set here.
Incidentally, they did this back in 2006, at Old Trafford, at England's last home game before the World Cup, but just used plastic pieces. It's amazing what a difference a t-shirt makes.