Jimmy Carr Hijack's the Ads

A lovely idea, I spotted it on Channel 4 on Monday and have been looking for it since. The brands presumably gave consent to let Jimmy Carr do this, but actually it'll probably work in their favour.

Free PR, free YouTube hits and it shows these brands off as companies willing to have a bit of fun now and again. All good things for the analytics at the end of it all.

Good on them.

You can also watch the Comedy Gala on 4oD on YouTube.